One of .САЙТ and .ОНЛАЙН Russian accredited registrars answered of our questions about the Russian Internet market and more specifically in the domain names area. Did you know that “the Russian language is the fifth most common language and also one of the 6 official languages of the United Nations”? See what other interesting points gave the so well-known Russian domain registrar and hosting provider REG.RU:
.САЙТ and .ОНЛАЙН: REG.RU is one of our accredited registrars. Thank you very much for taking part in our interview. First, please, introduce yourself and tell us more about your company.
REG.RU: REG.RU — is the biggest Russian ICANN accredited domain names registrar and hosting provider. Today REG.RU serves to more than two million registered domains and offers more than 300 international domain zones. In addition, our customers have the broadest portfolio of services for business establishment and development in the network - from several kinds of websites constructors to automated Context advertising and SEO-promotion. We hold the 1-st place in the top of hosting providers in Russia. Our offices located in more than 30 cities of Russia, Ukraine and Moldova.
.САЙТ and .ОНЛАЙН: What do you think is the difference between the Cyrillic domains and the Latin ones?
REG.RU: Cyrillic domains are highly in demand on the Russian market because of their ease of use and many other advantages, such as – with them the name of the website is easy to remember and to search on the Internet. Thanks to the such domains, the usage of the websites is available for any category of users. Russian language is the fifth most common language and also one of the 6 official languages of the United Nations. According to statistics, there are more than 300 million people around the world speak Russian hence the Cyrillic domains allow a huge number of people to work on the Internet using the language they understand.
.САЙТ and .ОНЛАЙН: In your opinion, are there any disadvantages in buying a domain in Cyrillic and what are they?
REG.RU: The Cyrillic domains are suitable primarily for those who focus on the Russian market and Russian consumers and users. In the case of orientation to the international market, of course, one website name with a Cyrillic domain will be not enoght. That is why we always recommend to register domains in different areas to reach a wider online audience. Registration of additional domain in Cyrillic area is a competitive advantage for a company working in the Russian market, without canceling the presence of the website in other domain areas.
.САЙТ and .ОНЛАЙН: What advantages do you see in buying a domain in Cyrillic for the end user?
REG.RU: If the company’s is focused on the Russian market and also if the Internet-resource is designed for the Russian users then a Cyrillic domain will allow you to expand the target audience of the products or services. Now the user does not need to know English for the work on the Internet, it is enough to type the address of a website in it’s native language. Moreover, the user can easily make an analogy while searching or remembering the website.
The usage of a Cyrillic domain is useful when the same name in the Latin alphabet is too ambiguous or difficult in writing, because in the Russian language there are many syllables and sounds, which are difficult to transliterate in English (for example: “щ”, “ж” and others). The Cyrillic domain is convenient and useful for typing in the browser and is available even for those who do not speak a foreign language or those who are not active participants of the Internet community .
.САЙТ and .ОНЛАЙН: Who, in your opinion, should buy domains .САЙТ and .ОНЛАЙН? How they can be useful for the people?
REG.RU: The Cyrillic Domains .САЙТ and .ОНЛАЙН will be in demand and popular on the Russian market. The reason is the fact that the domains in these areas are interesting for different categories of users: from companies to private persons for their online projects. We are sure that the domains .САЙТ and .ОНЛАЙН will be popular among users because they are ease to write and to remember, as well as they are a direct indication of the project to the Internet. Of course, for companies working on the Internet this domains will be a convenient mechanism for interaction with the audience. We mean the representatives of IT-business, including the area of the websites for creation and promotion, online-shops and many companies that provide different range of services from legal to construction one.
.САЙТ and .ОНЛАЙН: Thank you!
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